initiates international expansion

The largest Czech and Slovak computer technology and electronics retailer began to deliver throughout Europe

Prague 9.9.2014 – expands business activities delivering products from its extensive portfolio to 26 European countries.

"International expansion is the next logical step for the company’s development. We will use our greatest strengths, our world-class eShop with its huge range of immediately available products, and refined logistics processes which are our pride and helped us achieve our dominant position on the Czech market." says Ing. Tomáš Havryluk, Vice Chairman "We will be very effective in offering our European customers maximum comfort, and an excellent shopping experience." adds Tomáš Havryluk. has dominance over all its competitors in the Czech market, leading the way by a wide margin in terms of sales from its eShops and network of branches. It offers its customers the widest range of products: currently over 70,000 items with 46,000 in stock from over 1,600 brands covering computer technology, electronics, toys, fashion trends, and electronic content. In addition to perfect service and innovative approach, the company boasts a high degree of customer loyalty, which is comparable with the world's best traders.

" is one of the most successful online stores not only in the Czech Republic, but on a European scale. According to a study by GfK, from the perspective of internet trading, is among the most advanced in the European market. Almost 40% of technical product sales in the Czech Republic are realized over the Internet, and website traffic on exceeds 300 thousand users every day." says T. Havryluk.

In the first phase of expansion, has no plans to open any new stores. However, plans do exist to construct more logistics centres to optimize the costs associated with covering the European market. Among other things, is the first company in Central and Eastern Europe to open an Apple Shop. This entirely new retail concept located in Alza’s flagship showroom in Prague, offers a full portfolio of Apple products and permanent presence of Apple employees, illustrating the strength and commitment of both companies.
Martin Doležal 
Mobile: (+420) 604 244 589
E-mail: [email protected]


About, a. s. has been engaged in the sale of electronics and computer technology since 1994, establishing itself as a market leader in the Czech Republic. In 2005 the company's turnover exceeded €40 million, making history in the Czech Republic's online retail industry. Consolidating its position ever since, recorded over 3.3 million orders in 2013 alone, achieving sales of €423.35 million incl. VAT. Daily website traffic for exceeds 200,000 users, making it the most visited site for electronics and computers on the Czech Internet.

With unrivaled availability of goods, extensive range of products and premium services to complement its sales and after-sales services, is the Czech market leader. Over the years, has been recognized for its business success and has received numerous prestigious awards, including Shop of the Year 2011, 2012 and 2013 (CZ), Shop of the Year 2013 (SK), MasterCard Retailer of the Year 2012 and 2013 (CZ) - online retail category, Crystal Zoom 2012 (CZ), the HP Partner of the Year 2009, 2010, 2011, 2012 and 2013, and the best E-commerce applications 2014 (CZ).


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