Apple

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Classic Range
iPad Air 2 32GB WiFi Space Grey
Tablet - Apple A8X with 64-bit architecture and M8 motion coprocessor, touch Retina 9.7" LED 2048x1536, 32GB, WiFi, Bluetooth 4.0, assisted GPS, 2x webcam, Touch ID, Lightning connector, iOS 8

With iPad, we’ve always had a somewhat paradoxical goal: to create a device that’s immensely powerful, yet so thin and light you almost forget it’s there ...

€446.05 excl.VAT €368.64
Buy
In stock > 5 pcs
Order Code: NL202s3f2c
Deluxe Range
MacBook Air 13" CZ
- Intel Core i5 1.6GHz Broadwell, 13.3" LED 1440x900, 8GB RAM, Intel HD Graphics 6000, 128GB SSD, WiFi 802.11ac, Bluetooth 4.0, webcam, USB 3.0, 1x Thunderbolt port, backlit keyboard, MAC OS X El Capitan

  The MacBook Air boasts a thin, durable chassis, compact size and low weight. It comes equipped with high-quality hardware,...

MacBook Air 13" CZ
-9%
-9% €1,103.83
€1,004.09 excl.VAT €829.83
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Special Offer
In stock > 5 pcs
Order Code: NL243b4c
Premium Range
MacBook 12" CZ Silver 2016
- Intel Core m5 1.2GHz Skylake, 12" IPS LED 2304x1440, RAM 8GB, Intel HD Graphics 515, SSD 512GB, WiFi 802.11ac, BlueTooth 4.0, webcam, USB Type-C (USB-C), backlit keyboard, Force Touch trackpad, MAC OS X El Capitan

Our goal with MacBook was to do the impossible: engineer a full-size experience into the lightest and most compact Mac notebook ever ...

€1,785.34 excl.VAT €1,475.49
Buy
In stock 1 pcs
Order Code: NL245a4m
iPhone 7 128GB Black
Mobile Phone - 4.7" Retina 1334x750 with 3D-Touch, Apple A10 Fusion Quad Core 64bit processor, 128GB internal memory, 12Mpx F/1.8 + 7Mpx F/2.2 camera, optical stabilization, GPS, WiFi, Bluetooth, NFC, 3G/LTE, Lightning, fingerprint reader, water and dust resistant (IP67), Nano SIM, iOS 10

iPhone 7 dramatically improves the most important aspects of the iPhone experience. It introduces advanced new camera systems ...

€907.37 excl.VAT €749.89
Buy
In stock > 5 pcs
Order Code: RI020b1
iPhone 6s 32GB Rose Gold
Mobile Phone - Apple A9 64-bit, M9 motion coprocessor, touchscreen 4.7" Retina 1334x750 with 3D-Touch, 32GB internal memory, Bluetooth 4.2, NFC, 12Mpx camera with LED flash, GPS, Touch ID, iOS 9

...

€669.27 excl.VAT €553.12
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In stock > 5 pcs
Order Code: RI019a1i2d4
iPod Shuffle 2GB Gold
MP3 Player - VoiceOver, 12.5 g

Music player iPod Shuffle offers despite its tiny body really interesting properties. You will be able to carry at virtually any activity since...

€59.16 excl.VAT €48.89
Buy
In stock > 5 pcs
Order Code: JA005g2z
MacBook Air 13" CZ
- Intel Core i5 1.6GHz Broadwell, 13.3" LED 1440x900, 8GB RAM, Intel HD Graphics 6000, 256GB SSD, WiFi 802.11ac, BlueTooth 4.0, Bluetooth 4.0, webcam, USB 3.0, 1x Thunderbolt port, backlit keyboard, MAC OS X El Capitan

The MacBook Air boasts a thin, durable chassis, compact size and low weight. It comes equipped with high-quality hardware, ensuring swift operation and impressive battery life of up to 12 hours ...

€1,376.12 excl.VAT €1,137.29
Buy
In stock > 5 pcs
Order Code: NL243b4e
MacBook Pro 13" Retina CZ 2015
- Intel Core i5 2.7GHz Broadwell, 13.3" IPS LED 2560x1600 Retina, 8GB RAM, Intel Iris Graphics 6100, 128GB SSD, WiFi 802.11ac, Bluetooth 4.0, webcam, HDMI, 2x USB 3.0, 2x Thunderbolt port, SDXC reader, Force Touch Trackpad, backlit keyboard, OS X Yosemite

The MacBook Pro with 2560x1600 Retina display and an IPS panel ensures a unique user experience, providing great viewing angles and crisp colours. The high-quality display prevents eyestrain when you are working long hour ...

€1,413.32 excl.VAT €1,168.03
Buy
In stock 2 pcs
Order Code: Nl252s1d
Magic Mouse 2
Mouse - cordless, rechargeable with Multi-Touch, Bluetooth, Lightning Port

With the newly designed Apple accessories do more than ever before, and yet also much more comfortable. Everything was to the perfection that you...

€88.91 excl.VAT €73.48
Buy
In stock > 5 pcs
Order Code: TL235c
Apple Watch Series 2 38 mm cosmic gray aluminum with a black sport strap
Smartwatch - 2x brighter Retina display technology Force Touch with sapphire crystal, stainless steel housing with ceramic-backed Digital Crown, heart rate sensor, WiFi, GPS, Bluetooth 4.0, water resistant to 50 meters, battery life up to 18 hours, watchOS - compatible with iPhone 5 and above with iOS 8.2 and higher

Apple Watch Series 2 have all the features Apple Watch Series 1 and...

€457.22 excl.VAT €377.87
Buy
In stock > 5 pcs
Order Code: JA056c4g4
Apple Wired Keyboard CZ
Keyboard

Ultrathin Keyboard Apple deliver low lift buttons that ensures a very comfortable typing. It is made from a combination of luxurious-looking...

€55.43 excl.VAT €45.81
Buy
In stock > 5 pcs
Order Code: TL222b2
iPod Shuffle 2GB Silver
MP3 Player - VoiceOver, 12.5 g

Music player iPod Shuffle offers despite its tiny body really interesting properties. You will be able to carry with them on virtually any...

€59.16 excl.VAT €48.89
Buy
In stock 1 pcs
Order Code: JA005g2s1
AirPort Express
WiFi Access Point - compatible with iPhone, iPad, iPod touch

Elegant AirPort Express network device supports simultaneous operation of Wi-Fi 802.11n on the 2.4 and 5 GHz. Simply connect to your source of...

€111.24 excl.VAT €91.93
Buy
In stock > 5 pcs
Order Code: NL822e
iPhone 7 (PRODUCT)RED 128GB
Mobile Phone 4.7 "Retina 1334x750 3D-Touch, Apple A10 Fusion Quad Core 64bit processor, 128GB internal memory, 12MP F / 1.8 + 7Mpx F / 2.2 camera, optical stabilization, GPS, NFC, 3G / LTE, Lightning, fingerprint reader, waterproof IP67, the Nano SIM, iOS 10

Phone...

€907.37 excl.VAT €749.89
Buy
In stock > 5 pcs
Order Code: RI020b6
Apple USB-C Digital AV Multiport Adapter
Port Replicator - For MacBook with USB-C port, HDMI, USB 3.1 Type-C

Simple expansion connectors The port replicator allows you to connect an external display to your MacBook. Connect it via USB-C port and extend...

€74.03 excl.VAT €61.18
Buy
In stock 3 pcs
Order Code: TL273x
iPad Air 2 128GB WiFi Space Grey
Tablet - Apple A8X 64-bit with M8 motion coprocessor, touchscreen Retina 9.7" LED 2048x1536, 128 GB, WiFi, Bluetooth 4.0, 2x webcam, Touch ID, Lightning connector, iOS 10

Air iPad 2 has redesigned Retina display, revolutionary fingerprint sensor Touch ID, powerful chip A8X, improved iSight camera and FaceTime HD and...

€557.66 excl.VAT €460.88
Buy
In stock > 5 pcs
Order Code: NL202s3m
Apple Thunderbolt to Gigabit Ethernet Adapter
Cable

Network adapters that allow you to easily connect your computer to a high-performance Gigabit Ethernet network. The adapter connects to the...

€33.44 excl.VAT €27.64
Buy
In stock > 5 pcs
Order Code: NL824g
Apple Watch Series 2 42mm Space Black Stainless Steel Case with Space Black Sport Band
Smartwatch - 2x brighter OLED Retina display, Force Touch technology, sapphire crystal, stainless steel case with ceramic back, Digital Crown, heart rate sensor, WiFi, GPS, Bluetooth 4.0, water resistant up to 50m, battery life up to 18 hours, watchOS 3 - compatible with iPhone 5 and higher and iOS 10 and higher

Apple Watch Series 2 have all the features Apple Watch Series 1 and a...

€725.08 excl.VAT €599.24
Buy
In stock 3 pcs
Order Code: JA056c4n6
iPhone 7 32GB Silver
Mobile Phone - 4.7" Retina 1334x750 with 3D-Touch, Apple A10 Fusion Quad Core 64bit processor, 32GB internal memory, 12Mpx F/1.8 + 7Mpx F/2.2 camera, optical stabilization, GPS, WiFi, Bluetooth, NFC, 3G/LTE, Lightning, fingerprint reader, water and dust resistant (IP67), Nano SIM, iOS 10

iPhone 7 dramatically improves the most important aspects of the iPhone experience. It introduces advanced new camera systems ...

€788.32 excl.VAT €651.50
Buy
In stock > 5 pcs
Order Code: RI020a2
iPhone 7 32GB Black
Mobile Phone - 4.7" Retina 1334x750 with 3D-Touch, Apple A10 Fusion Quad Core 64bit processor, 32GB internal memory, 12Mpx F/1.8 + 7Mpx F/2.2 camera, optical stabilization, GPS, WiFi, Bluetooth, NFC, 3G/LTE, Lightning, fingerprint reader, water and dust resistant (IP67), Nano SIM, iOS 10

iPhone 7 dramatically improves the most important aspects of the iPhone experience. It introduces advanced new camera systems ...

€788.32 excl.VAT €651.50
Buy
In stock > 5 pcs
Order Code: RI020a1
iPhone 5S 16GB (Silver)
Mobile phone - Apple A7 64-bit, touchscreen 4" Retina 1136x640, 16GB internal memory, 8Mpx camera with LED flash, GPS, Fingerprint identity sensor, iOS 10

To the last micron perfectly crafted aluminum body is perfectly aligned with the front glass layer and adds new iPhone exclusive appearance - even...

iPhone 5S 16GB (Silver)
-13%
-13% €384.33
€334.44 excl.VAT €276.40
Buy
Special Offer
In stock > 5 pcs
Order Code: RI018m3a
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Apple

Apple

Apple, Inc. (then called  Apple Computer) was founded on 1 April 1976 in Cupertino, USA, by Steve Jobs, Steve Wozniak and Ron Wayne. Jobs and Wozniak were classmates in high school and later studied at the same university. They both left after one semester in order to pursue careers in the IT industry. Jobs joined Atari, and Wozniak went to Hewlett Packard. But the turning point came in 1975. Wozniak, who regularly attended meetings at a computer hobbyist club, was inspired by early models such as the Altair 8800 and decided to build a computer at home.

The founding of Apple Computer

Shortly after, Wozniak, along with Steve Jobs and Ron Wayne, decided to establish a company to manufacture and sell home computers. Twelve days after founding Apple Computer, Wayne left the company after disagreeing with the direction it was taking and sold his shares to the other two partners for $800.

The first Apple computer

Apple Computer soon launched its first product – the wooden Apple I computer. In 1977, it was replaced by a new model, the Apple II, which featured a plastic body and a revolutionary colour monitor. In 1980, Apple Computer entered the stock market, and its shares rose by 32% on the first day!

Fight with IBM

The company experienced problems in 1981, when the first IBM PC hit the market and topped sales charts. Jobs's team responded by launching the Apple Lisa, the first computer with a graphical user interface; but due to the exorbitant price ($ 10,000), it had little success. On the contrary, the first Macintosh, released in 1984, was a phenomenal success. Interestingly, the first television advertisement for the Macintosh was shot by Ridley Scott.

Steve and Woz leave Apple

Apple soon experienced more problems. Wozniak left the company following disagreements with one of the directors, and Jobs left to found his own company, NeXT Computer. Ten years later, however, Jobs returned to Apple as CEO.

The iProduct era – iMac, iPod, iPad, iPhone, Apple Watch

Jobs set about making Apple a worldwide success. In 1998, he introduced the first iMac running Mac OS X. The next milestone was the first iPod, launched in 2001, and the iTunes media player and library. Apple went on to dominate the market of personal music players. The company's name was shortened to Apple, Inc., and in 2007 the Apple iPhone and iPad hit the stores. These iconic products changed the electronics landscape forever and became the best selling products in their categories. More recently, Apple has launched the Apple Watch and the iPad Pro.

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