Apple

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Classic Range
iPhone 5S 16GB (Space Grey) black-grey
Mobile Phone - Apple A7 with 64-bit architecture, 4" Retina Touch display 1136x640, 16GB internal memory, 8 Mpx camera with LED flash, GPS, Fingerprint sensor, iOS 10

Great to become even more sophisticated. New processor with 64-bit architecture.Fingerprint sensor. Better and faster camera. Operating...

iPhone 5S 16GB (Space Grey) black-grey - Mobile Phone
-7%
-7% €320.21
€297.69 excl.VAT €246.02
Buy
Special Offer
In stock > 5 pcs
Order Code: RI018m1a
Deluxe Range
iPhone 7 32GB Black
Mobile Phone - 4.7" Retina 1334x750 with 3D-Touch, Apple A10 Fusion Quad Core 64bit processor, 32GB internal memory, 12Mpx F/1.8 + 7Mpx F/2.2 camera, optical stabilization, GPS, WiFi, Bluetooth, NFC, 3G/LTE, Lightning, fingerprint reader, water and dust resistant (IP67), Nano SIM, iOS 10

iPhone 7 dramatically improves the most important aspects of the iPhone experience. It introduces advanced new camera systems ...

€789.49 excl.VAT €652.47
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In stock > 5 pcs
Order Code: RI020a1
Premium Range
iPhone 7 Plus (PRODUCT)RED 256GB
Mobile Phone 5.5 "Retina 1920x1080 3D-Touch, the processor Apple A10 Fusion Quad Core 64bit internal memory of 256 gigabytes, camera 2x 12MP F / 1.8 + 7Mpx F / 2.2, optical stabilization, GPS, NFC, 3G / LTE, Lightning, fingerprint reader, waterproof according to IP67, the Nano SIM, iOS 10

Phone features 158.2 mm 77.9 mm 7.3 mm Phone weight: 188 g...

€1,169.53 excl.VAT €966.55
Buy
In stock > 5 pcs
Order Code: RI021c6
iPhone 6 32GB Space Gray
Mobile Phone - Apple A8 64-bit with M8 motion co-processor, touchscreen 4.7" Retina 1334x750, 32GB internal memory, NFC, 8Mpx camera with LED flash, GPS, Touch ID, iOS 10
IPhone 6 is not only bigger - it's better in all directions. It has...

€483.98 excl.VAT €399.98
Buy
In stock > 5 pcs
Order Code: RI019a1a1
Apple Lightning to USB Cable 1m
Profi WiFi Audio Adaptér - for iPhone 5/6, iPad mini, iPad Air

Practical cable, through which you simply connect your iPhone or iPod with Lightning connector to the computer's USB port for syncing and...

€21.57 excl.VAT €17.83
Buy
In stock > 10 pcs
Order Code: JA904i
iPhone SE 16GB Silver
Mobile Phone - 4.0" Retina 1136x640, Apple A9 Dual Core 64bit processor, 16GB internal storage, 12Mpx + 1.2Mpx camera, GPS, NFC, 3G/LTE, Lightning, fingerprint scanner, Nano SIM, iOS 10

Apple once again attacks the basic senses of many millions of users worldwide. The new iPhone is actually ideal choice for customers who love small...

iPhone SE 16GB Silver - Mobile Phone
-32%
-32% €462.69
€316.32 excl.VAT €261.42
Buy
Special Offer
In stock > 5 pcs
Order Code: RI018p1b
iPod Shuffle 2GB Space Grey
MP3 Player - VoiceOver, 12.5 g

The iPod Shuffle offers massive functionality despite its tiny size. You will be able to carry at virtually any activity since the equipment...

€59.24 excl.VAT €48.96
Buy
In stock > 5 pcs
Order Code: JA005g2c1
iPhone SE 32GB Rose Gold
Mobile Phone - 4.0" Retina 1136x640, Apple A9 Dual Core 64bit, 32GB internal memory, 12Mpx + 1.2Mpx camera, GPS, NFC, 3G/LTE, Lightning, fingerprint reader, Nano SIM, iOS 10

...

iPhone SE 32GB Rose Gold - Mobile Phone
-12%
-12% €462.69
€409.46 excl.VAT €338.40
Buy
In stock > 5 pcs
Order Code: RI018p1d4
Apple 12W USB Power Adapter
Charger

The AC adapter is used for rapid and efficient charging of compatible Apple device from the mains. Use it as a backup charger for home, travel and...

€21.57 excl.VAT €17.83
Buy
In stock > 10 pcs
Order Code: NL209b2
iPhone SE 32GB cosmic black
Mobile Phone 4.0" 1136x640 Retina, Apple A9 processor dual core 64bit internal memory of 32GB 12MP camera + 1.2Mpx, GPS, NFC, 3G/LTE, Lightning, fingerprint reader, Nano SIM, iOS 10

...

iPhone SE 32GB cosmic black - Mobile Phone
-12%
-12% €462.69
€409.46 excl.VAT €338.40
Buy
In stock > 5 pcs
Order Code: RI018p1d1
Apple EarPods with Remote and Mic
Headphones with Mic - for iPhone and iPod with a 3.5 mm headphone jack
...

€33.49 excl.VAT €27.68
Buy
In stock > 5 pcs
Order Code: JA934h2
iPod Dock Connector to USB Cable 1m
Cable - for connection to a PC, suitable for iPhone, iPad, iPod and iPad 3
The iPod Dock Connector is designed to sync and charge mobile devices of the popular Apple brand. It has a length of one meter and is suitable as...

€7.42 excl.VAT €6.13
Buy
In stock > 10 pcs
Order Code: JA904c1
iPad Air 2 32GB WiFi Space Grey
Tablet - Apple A8X with 64-bit architecture and M8 motion coprocessor, touch Retina 9.7" LED 2048x1536, 32GB, WiFi, Bluetooth 4.0, assisted GPS, 2x webcam, Touch ID, Lightning connector, iOS 8

With iPad, we’ve always had a somewhat paradoxical goal: to create a device that’s immensely powerful, yet so thin and light you almost forget it’s there ...

€446.72 excl.VAT €369.19
Buy
In stock > 5 pcs
Order Code: NL202s3f2c
iPhone 7 Silicone Case Pink Sand
Mobile Phone Case - silicone

The original silicone case perfectly protect your mobile phone. With the quality hallmark of Apple. Treat your great phone the...

€37.22 excl.VAT €30.76
Buy
In stock > 5 pcs
Order Code: RI070b2h
iPad 32GB WiFi Space Gray 2017
Tablet - Apple, 64-bit A9 chip, M9 motion coprocessor, 9.7" touchscreen Retina display, 2048x1536 resolution, 32GB internal storage, WiFi 802.11ac, Bluetooth 4.2, 3G/LTE modem (nano SIM), 2x webcam, Touch ID, Lightning connector, iOS 10

This iPad is the ideal tablet and showcases all the wonders of a modern device, equipped with a large Retina display..

€409.46 excl.VAT €338.40
Buy
In stock > 5 pcs
Order Code: NL202s3s1
MacBook Air 13" CZ
- Intel Core i5 1.6GHz Broadwell, 13.3" LED 1440x900, 8GB RAM, Intel HD Graphics 6000, 128GB SSD, WiFi 802.11ac, Bluetooth 4.0, webcam, USB 3.0, 1x Thunderbolt port, backlit keyboard, MAC OS X El Capitan

  The MacBook Air boasts a thin, durable chassis, compact size and low weight. It comes equipped with high-quality hardware,...

MacBook Air 13" CZ - MacBook
-9%
-9% €1,103.83
€1,005.59 excl.VAT €831.07
Buy
Special Offer
In stock > 5 pcs
Order Code: NL243b4c
Magic Mouse 2
Mouse - cordless, rechargeable with Multi-Touch, Bluetooth, Lightning Port

With the newly designed Apple accessories do more than ever before, and yet also much more comfortable. Everything was to the perfection that you...

€89.04 excl.VAT €73.59
Buy
In stock > 5 pcs
Order Code: TL235c
iPod Shuffle 2GB Silver
MP3 Player - VoiceOver, 12.5 g

Music player iPod Shuffle offers despite its tiny body really interesting properties. You will be able to carry with them on virtually any...

€59.24 excl.VAT €48.96
Buy
In stock > 5 pcs
Order Code: JA005g2s1
Apple Watch Series 2 42mm cosmic gray aluminum with black sport strap
Smartwatch - second-generation OLED Retina display with Force Touch (2x brighter), stainless steel case with ceramic back, Digital Crown, heartrate sensor, WiFi, GPS, Bluetooth 4.0, water resistant to 50 meters, battery life up to 18 hours, watchOS - compatible with iPhone 5 and above and with iOS 8.2 and higher

Apple Watch Series 2 have all the features Apple Watch Series 1 and...

€457.90 excl.VAT €378.43
Buy
In stock > 5 pcs
Order Code: JA056c4g4
Apple TV 2015 32GB
Multimedia Centre - A8 64-bit chip, 32GB internal memory, Bluetooth 4.0, WiFi 802.11ac, LAN, HDMI 1.4, USB-C, tvOS

The new Apple TV brings a completely redesigned environment with touch controls, great content, games and other applications from the App...

€182.19 excl.VAT €150.57
Buy
In stock > 5 pcs
Order Code: NL824e2
Apple Wired Keyboard CZ
Keyboard

Ultrathin Keyboard Apple deliver low lift buttons that ensures a very comfortable typing. It is made from a combination of luxurious-looking...

€55.51 excl.VAT €45.88
Buy
In stock > 5 pcs
Order Code: TL222b2
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Apple

Apple

Apple, Inc. (then called  Apple Computer) was founded on 1 April 1976 in Cupertino, USA, by Steve Jobs, Steve Wozniak and Ron Wayne. Jobs and Wozniak were classmates in high school and later studied at the same university. They both left after one semester in order to pursue careers in the IT industry. Jobs joined Atari, and Wozniak went to Hewlett Packard. But the turning point came in 1975. Wozniak, who regularly attended meetings at a computer hobbyist club, was inspired by early models such as the Altair 8800 and decided to build a computer at home.

The founding of Apple Computer

Shortly after, Wozniak, along with Steve Jobs and Ron Wayne, decided to establish a company to manufacture and sell home computers. Twelve days after founding Apple Computer, Wayne left the company after disagreeing with the direction it was taking and sold his shares to the other two partners for $800.

The first Apple computer

Apple Computer soon launched its first product – the wooden Apple I computer. In 1977, it was replaced by a new model, the Apple II, which featured a plastic body and a revolutionary colour monitor. In 1980, Apple Computer entered the stock market, and its shares rose by 32% on the first day!

Fight with IBM

The company experienced problems in 1981, when the first IBM PC hit the market and topped sales charts. Jobs's team responded by launching the Apple Lisa, the first computer with a graphical user interface; but due to the exorbitant price ($ 10,000), it had little success. On the contrary, the first Macintosh, released in 1984, was a phenomenal success. Interestingly, the first television advertisement for the Macintosh was shot by Ridley Scott.

Steve and Woz leave Apple

Apple soon experienced more problems. Wozniak left the company following disagreements with one of the directors, and Jobs left to found his own company, NeXT Computer. Ten years later, however, Jobs returned to Apple as CEO.

The iProduct era – iMac, iPod, iPad, iPhone, Apple Watch

Jobs set about making Apple a worldwide success. In 1998, he introduced the first iMac running Mac OS X. The next milestone was the first iPod, launched in 2001, and the iTunes media player and library. Apple went on to dominate the market of personal music players. The company's name was shortened to Apple, Inc., and in 2007 the Apple iPhone and iPad hit the stores. These iconic products changed the electronics landscape forever and became the best selling products in their categories. More recently, Apple has launched the Apple Watch and the iPad Pro.

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