Apple

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Classic Range
iPad Air 2 32GB WiFi Space Grey
Tablet - Apple A8X with 64-bit architecture and M8 motion coprocessor, touch Retina 9.7" LED 2048x1536, 32GB, WiFi, Bluetooth 4.0, assisted GPS, 2x webcam, Touch ID, Lightning connector, iOS 8

With iPad, we’ve always had a somewhat paradoxical goal: to create a device that’s immensely powerful, yet so thin and light you almost forget it’s there ...

€444.07 excl.VAT €367
Buy
In stock 3 pcs
Order Code: NL202s3f2c
Deluxe Range
MacBook Air 13" CZ 2016
- Intel Core i5 1.6GHz Broadwell, 13.3" LED 1440x900, RAM 8GB, Intel HD Graphics 6000, SSD 256GB, WiFi 802.11ac, BlueTooth 4.0, Bluetooth 4.0, webcam, USB 3.0, 1x Thunderbolt port, backlit keyboard, MAC OS X El Capitan

The MacBook Air boasts a thin, durable chassis, compact size and low weight. It comes equipped with high-quality hardware, ensuring swift operation and impressive battery life of up to 12 hours ...

€1,370 excl.VAT €1,132.23
Buy
In stock > 5 pcs
Order Code: NL243b4e
Premium Range
MacBook 12" CZ Gold 2016 CTO
- Intel Core m7 1.3GHz Skylake, 12" IPS LED 2304x1440, RAM 8GB, Intel HD Graphics 515, SSD 512GB, WiFi 802.11ac, BlueTooth 4.0, webcam, USB Type-C (USB-C), backlit keyboard, Force Touch trackpad, MAC OS X El Capitan

Our goal with MacBook was to do the impossible: engineer a full-size experience into the lightest and most compact Mac notebook ever ...

€1,962.60 excl.VAT €1,621.98
Buy
In stock 2 pcs
Order Code: NL245a4t7
iPhone 5S 16GB Space Gray
Mobile Phone - Apple A7 with 64-bit architecture, 4" Retina Touch display 1136x640, 16GB internal memory, WiFi 802.11a/b/g/n, Bluetooth 4.0, 8 Mpx camera with LED flash, GPS, Fingerprint sensor, iOS 7

Great to become even more sophisticated. New processor with 64-bit architecture.Fingerprint sensor. Better and faster camera. Operating...

iPhone 5S 16GB Space Gray
-13%
-13% €384.33
€332.97 excl.VAT €275.18
Buy
Special Offer
In stock > 5 pcs
Order Code: RI018m1a
iPod Shuffle 2GB Gold
MP3 Player - VoiceOver, 12.5 g

Music player iPod Shuffle offers despite its tiny body really interesting properties. You will be able to carry at virtually any activity since...

€58.89 excl.VAT €48.67
Buy
In stock > 5 pcs
Order Code: JA005g2z
iPhone 7 128GB Black
Mobile Phone - 4.7" Retina 1334x750 with 3D-Touch, Apple A10 Fusion Quad Core 64bit processor, 128GB internal memory, 12Mpx F/1.8 + 7Mpx F/2.2 camera, optical stabilization, GPS, WiFi, Bluetooth, NFC, 3G/LTE, Lightning, fingerprint reader, water and dust resistant (IP67), Nano SIM, iOS 10

iPhone 7 dramatically improves the most important aspects of the iPhone experience. It introduces advanced new camera systems ...

€903.34 excl.VAT €746.56
Buy
In stock > 5 pcs
Order Code: RI020b1
iPhone SE 64GB Space Gray
Mobile Phone - 4.0" Retina 1136x640, Apple A9 Dual Core 64bit processor, 64GB internal memory, 12MPx camera + 1.2Mpx, GPS, WiFi, Bluetooth, NFC, 3G/LTE, Lightning, fingerprint reader, Nano SIM, iOS 9.3

Apple once again attacks the basic senses of many millions of users worldwide. The new iPhone is actually ideal choice for customers who love small...

iPhone SE 64GB Space Gray
-6%
-6% €576.67
€540.37 excl.VAT €446.59
Buy
In stock > 5 pcs
Order Code: RI018p1f
MacBook Air 13" CZ 2016
- Intel Core i5 1.6GHz Broadwell, 13.3" LED 1440x900, RAM 8GB, Intel HD Graphics 6000, SSD 128GB, WiFi 802.11ac, BlueTooth 4.0, webcam, USB 3.0, 1x Thunderbolt port, backlit keyboard, MAC OS X El Capitan
  The MacBook Air boasts a thin, durable chassis, compact size and low weight. It comes equipped with high-quality hardware,...

MacBook Air 13" CZ 2016
-9%
-9% €1,103.83
€999.63 excl.VAT €826.14
Buy
Special Offer
In stock > 5 pcs
Order Code: NL243b4c
MacBook Pro 13" Retina CZ 2015
-- Intel Core i5 2.7GHz Broadwell, 13.3" IPS LED 2560x1600 Retina, RAM 8GB, Intel Iris Graphics 6100, SSD 128GB, WiFi 802.11ac, Bluetooth 4.0, webcam, HDMI, 2x USB 3.0, 2x Thunderbolt port, SDXC reader, Touch Force Trackpad, backlit keyboard, OS X Yosemite

The MacBook Pro with 2560x1600 Retina display and an IPS panel ensures a unique user experience, providing great viewing angles and crisp colours. The high-quality display prevents eyestrain when you are working long hour ...

€1,407.04 excl.VAT €1,162.84
Buy
In stock > 5 pcs
Order Code: Nl252s1d
iPhone SE 64GB Gold
Mobile Phone - 4.0" Retina 1136x640, Apple A9 Dual Core 64bit processor, 64GB internal memory, 12MPx camera + 1.2Mpx, GPS, WiFi, Bluetooth, NFC, 3G/LTE, Lightning, fingerprint reader, Nano SIM, iOS 9.3

Apple once again attacks the basic senses of many millions of users worldwide. The new iPhone is actually ideal choice for customers who love small...

iPhone SE 64GB Gold
-6%
-6% €576.67
€540.37 excl.VAT €446.59
Buy
In stock > 5 pcs
Order Code: RI018p1h
Magic Mouse 2
Mouse - cordless, rechargeable with Multi-Touch, Bluetooth, Lightning Port

With the newly designed Apple accessories do more than ever before, and yet also much more comfortable. Everything was to the perfection that you...

€88.52 excl.VAT €73.16
Buy
In stock > 5 pcs
Order Code: TL235c
iPhone 5S 16GB (Silver)
Mobile phone - Apple A7 with 64-bit architecture, 4" Retina Touch display 1136x640, 16GB internal memory, WiFi 802.11a/b/g/n, Bluetooth 4.0, 8 Mpx camera with LED flash, GPS, Fingerprint sensor, iOS 7

To the last micron perfectly crafted aluminum body is perfectly aligned with the front glass layer and adds new iPhone exclusive appearance - even...

iPhone 5S 16GB (Silver)
-13%
-13% €384.33
€332.97 excl.VAT €275.18
Buy
Special Offer
In stock > 5 pcs
Order Code: RI018m3a
Apple Watch Series 2 38 mm cosmic gray aluminum with a black sport strap
Smartwatch - 2x brighter Retina display technology Force Touch with sapphire crystal, stainless steel housing with ceramic-backed Digital Crown, heart rate sensor, WiFi, GPS, Bluetooth 4.0, water resistant to 50 meters, battery life up to 18 hours, watchOS - compatible with iPhone 5 and above with iOS 8.2 and higher

Apple Watch Series 2 have all the features Apple Watch Series 1 and...

€455.19 excl.VAT €376.19
Buy
In stock > 5 pcs
Order Code: JA056c4g4
Apple Wired Keyboard CZ
Keyboard

Ultrathin Keyboard Apple deliver low lift buttons that ensures a very comfortable typing. It is made from a combination of luxurious-looking...

€55.19 excl.VAT €45.61
Buy
In stock > 5 pcs
Order Code: TL222b2
Apple EarPods with Remote and Mic
Headphones with Mic - for iPhone and iPod

Apple EarPods are comfortable headset that can easily be used with virtually all models of iPhone, iPod and iPad. Thanks to its unconventional...

€33.30 excl.VAT €27.52
Buy
In stock > 5 pcs
Order Code: JA934h
iPhone SE 64GB Rose Gold
Mobile phone - 4.0" Retina 1136x640, Apple A9 Dual Core 64bit processor, 64GB internal memory, 12MPx camera + 1.2Mpx, GPS, WiFi, Bluetooth, NFC, 3G/LTE, Lightning, fingerprint reader, Nano SIM, iOS 9.3

Apple once again attacks the basic senses of many millions of users worldwide. The new iPhone is actually ideal choice for customers who love small...

iPhone SE 64GB Rose Gold
-6%
-6% €576.67
€540.37 excl.VAT €446.59
Buy
In stock > 5 pcs
Order Code: RI018p1i
iPhone 7 32GB Silver
Mobile Phone - 4.7" Retina 1334x750 with 3D-Touch, Apple A10 Fusion Quad Core 64bit processor, 32GB internal memory, 12Mpx F/1.8 + 7Mpx F/2.2 camera, optical stabilization, GPS, WiFi, Bluetooth, NFC, 3G/LTE, Lightning, fingerprint reader, water and dust resistant (IP67), Nano SIM, iOS 10

iPhone 7 dramatically improves the most important aspects of the iPhone experience. It introduces advanced new camera systems ...

€784.82 excl.VAT €648.61
Buy
In stock > 5 pcs
Order Code: RI020a2
MacBook Pro 15" Retina CZ 2015
- Intel Core i7 2.2GHz Quad Core Haswell, 15.4" IPS LED 2880x1800 Retina, 16GB RAM, Intel Graphics Iris Pro, 256GB SSD, WiFi 802.11ac, Bluetooth 4.0, webcam, HDMI, 2x USB 3.0, 2x Thunderbolt port, SDXC card reader, backlit keyboard, OS X Mavericks

When you pack so many pixels into a display — over 5 million — the results are positively stunning. Images take on a new level of realism.

€2,295.93 excl.VAT €1,897.46
Buy
In stock 2 pcs
Order Code: NL255r9f
Apple Watch Nike+ 42mm cosmic gray aluminum with black/cool gray Nike sports strap
Smartwatch - 2x brighter Retina display technology Force Touch with sapphire crystal, stainless steel housing with ceramic-backed Digital Crown, heart rate sensor, WiFi, GPS, Bluetooth 4.0, water resistant to 50 meters, battery life up to 18 hours, watchOS - compatible with iPhone 5 and above with iOS 8.2 and higher

Apple Watch Series 2 have all the features...

€455.19 excl.VAT €376.19
Buy
In stock > 5 pcs
Order Code: JA056j4h
iPad Air 2 128GB WiFi Space Grey
Tablet - Apple A8X 64-bit with M8 motion coprocessor, touchscreen Retina 9.7" LED 2048x1536, 128 GB, WiFi, Bluetooth 4.0, 2x webcam, Touch ID, Lightning connector, iOS 10

Air iPad 2 has redesigned Retina display, revolutionary fingerprint sensor Touch ID, powerful chip A8X, improved iSight camera and FaceTime HD and...

€555.18 excl.VAT €458.83
Buy
In stock > 5 pcs
Order Code: NL202s3m
Apple TV 2015 32GB
Multimedia Centre - A8 64-bit chip, 32GB internal memory, Bluetooth 4.0, WiFi 802.11ac, LAN, HDMI 1.4, USB-C, tvOS

The new Apple TV brings a completely redesigned environment with touch controls, great content, games and other applications from the App...

€181.11 excl.VAT €149.68
Buy
In stock > 5 pcs
Order Code: NL824e2
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Apple

Apple

Apple, Inc. (then called  Apple Computer) was founded on 1 April 1976 in Cupertino, USA, by Steve Jobs, Steve Wozniak and Ron Wayne. Jobs and Wozniak were classmates in high school and later studied at the same university. They both left after one semester in order to pursue careers in the IT industry. Jobs joined Atari, and Wozniak went to Hewlett Packard. But the turning point came in 1975. Wozniak, who regularly attended meetings at a computer hobbyist club, was inspired by early models such as the Altair 8800 and decided to build a computer at home.

The founding of Apple Computer

Shortly after, Wozniak, along with Steve Jobs and Ron Wayne, decided to establish a company to manufacture and sell home computers. Twelve days after founding Apple Computer, Wayne left the company after disagreeing with the direction it was taking and sold his shares to the other two partners for $800.

The first Apple computer

Apple Computer soon launched its first product – the wooden Apple I computer. In 1977, it was replaced by a new model, the Apple II, which featured a plastic body and a revolutionary colour monitor. In 1980, Apple Computer entered the stock market, and its shares rose by 32% on the first day!

Fight with IBM

The company experienced problems in 1981, when the first IBM PC hit the market and topped sales charts. Jobs's team responded by launching the Apple Lisa, the first computer with a graphical user interface; but due to the exorbitant price ($ 10,000), it had little success. On the contrary, the first Macintosh, released in 1984, was a phenomenal success. Interestingly, the first television advertisement for the Macintosh was shot by Ridley Scott.

Steve and Woz leave Apple

Apple soon experienced more problems. Wozniak left the company following disagreements with one of the directors, and Jobs left to found his own company, NeXT Computer. Ten years later, however, Jobs returned to Apple as CEO.

The iProduct era – iMac, iPod, iPad, iPhone, Apple Watch

Jobs set about making Apple a worldwide success. In 1998, he introduced the first iMac running Mac OS X. The next milestone was the first iPod, launched in 2001, and the iTunes media player and library. Apple went on to dominate the market of personal music players. The company's name was shortened to Apple, Inc., and in 2007 the Apple iPhone and iPad hit the stores. These iconic products changed the electronics landscape forever and became the best selling products in their categories. More recently, Apple has launched the Apple Watch and the iPad Pro.

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