Apple

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Classic Range
Apple AirPods
Headphones - wireless, Automatic Ear Detection, charging case with fast charging

If you are wondering what the wireless headphones of the future are going to be like, just look at the new AirPods. Apple has reaffirmed its...

€192.13 excl.VAT €158.79
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In stock > 5 pcs
Order Code: JA940i1
Deluxe Range
iPhone 7 32GB Black
Mobile Phone - 4.7" Retina 1334x750 with 3D-Touch, Apple A10 Fusion Quad Core 64bit processor, 32GB internal memory, 12Mpx F/1.8 + 7Mpx F/2.2 camera, optical stabilization, GPS, WiFi, Bluetooth, NFC, 3G/LTE, Lightning, fingerprint reader, water and dust resistant (IP67), Nano SIM, iOS 10

iPhone 7 dramatically improves the most important aspects of the iPhone experience. It introduces advanced new camera systems ...

iPhone 7 32GB Black - Mobile Phone
-16%
-16% €754.76
€634.91 excl.VAT €524.72
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In stock > 5 pcs
Order Code: RI020a1
Premium Range
MacBook Air 13" CZ
MacBook - Intel Core i5 1.8GHz Broadwell, 13.3" LED 1440x900, RAM 8GB, Intel HD Graphics 6000, SSD 128GB, WiFi 802.11ac, BlueTooth 4.0, Webcam, USB 3.0, 1x Thunderbolt port, Backlit keyboard, MacOS Sierra

Thanks to compact SSD storage in MacBook Air, there’s plenty of room for a big battery. Working together with the power-efficient fifth-generation Intel Core architecture, this battery can post some impressive numbers...

MacBook Air 13" CZ - MacBook
-9%
-9% €1,103.83
€1,000.69 excl.VAT €827.02
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Special Offer
In stock > 5 pcs
Order Code: NL243b5a
iPhone 6 32GB Space Grey
Mobile Phone - Apple A8 chip with 64-bit architecture and embedded M8 motion coprocessor, touchscreen 4.7" Retina 1334x750, 32GB internal memory, NFC, 8Mpx camera with LED flash, GPS, Touch ID, iOS 10

The iPhone 6 isn't only bigger but also better in all respects. It has a larger screen within its considerably thinner chasis. It is more powerful while being exceptionally economical...

iPhone 6 32GB Space Grey - Mobile Phone
-17%
-17% €462.69
€384.65 excl.VAT €317.89
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Special Offer
In stock > 5 pcs
Order Code: RI019a1a1
iPhone SE 32GB - Space Grey
Mobile Phone - 4.0" 1136x640 Retina display, Apple A9 dual-core processor 64bit, internal memory of 32GB, 12MP camera + 1.2Mpx, GPS, NFC, 3G/LTE, Lightning, fingerprint sensor, Nano SIM, iOS 10

The new iPhone SE constitutes the ideal choice for customers who prefer small-sized phones due to their compactness and easy one-handed operation...

iPhone SE 32GB - Space Grey - Mobile Phone
-17%
-17% €462.69
€384.65 excl.VAT €317.89
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Special Offer
In stock > 5 pcs
Order Code: RI018p1d1
Apple Lightning to USB Cable 1m
Data cable - for iPhone 5/6, iPad mini, iPad Air

The Apple Lightning to USB cable enables you to connect your iPhone, iPad or iPod with the Lightning Plug to the USB port on your computer...

€22.29 excl.VAT €18.42
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In stock > 10 pcs
Order Code: JA904i
Magic Mouse 2
Mouse - cordless, rechargeable with Multi-Touch, Bluetooth, Lightning Port

With the newly designed Apple accessories do more than ever before, and yet also much more comfortable. Everything was to the perfection that you...

€92.02 excl.VAT €76.05
Buy
In stock > 5 pcs
Order Code: TL235c
Apple iPhone 6s Case Charcoal Gray
Mobile Phone Case - silicone

The best phone in the world deserves the best care possible. The genuine Apple iPhone 6s Case is both a reliable protector and a practical accessory.

€38.47 excl.VAT €31.79
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In stock > 5 pcs
Order Code: RI050a6h
iPhone 7 32GB Rose Gold
Mobile Phone - 4.7" Retina 1334x750 with 3D-Touch technology, Apple A10 Fusion Quad Core 64bit processor, 32GB internal storage, 12Mpx F/1.8 + 7Mpx F/2.2 camera, optical stabilisation, GPS, NFC, 3G/LTE, Lightning, fingerprint scanner, IP67 water resistantance, Nano SIM, iOS 10

iPhone 7 dramatically improves the most important aspects of the iPhone experience. It introduces advanced new camera systems ...

iPhone 7 32GB Rose Gold - Mobile Phone
-16%
-16% €754.76
€634.91 excl.VAT €524.72
Buy
In stock > 5 pcs
Order Code: RI020a4
iPhone SE 32GB Silver
Mobile Phone - 4.0" Retina 1136x640, Apple A9 Dual Core 64bit, 32GB internal memory, 12Mpx + 1.2Mpx camera, GPS, NFC, 3G/LTE, Lightning, fingerprint reader, Nano SIM, iOS 10

...

iPhone SE 32GB Silver - Mobile Phone
-17%
-17% €462.69
€384.65 excl.VAT €317.89
Buy
Special Offer
In stock > 5 pcs
Order Code: RI018p1d2
iPhone SE 32GB Rose Gold
Mobile Phone - 4.0" Retina 1136x640, Apple A9 Dual Core 64bit, 32GB internal memory, 12Mpx + 1.2Mpx camera, GPS, NFC, 3G/LTE, Lightning, fingerprint reader, Nano SIM, iOS 10

Apple is again appealing to the basic senses of many millions of users around the world. The new iPhone SE is the perfect choice for...

iPhone SE 32GB Rose Gold - Mobile Phone
-17%
-17% €462.69
€384.65 excl.VAT €317.89
Buy
Special Offer
In stock > 5 pcs
Order Code: RI018p1d4
iPad 32GB WiFi Space Gray 2017
Tablet - Apple, 64-bit A9 chip, M9 motion coprocessor, 9.7" touchscreen Retina display, 2048x1536 resolution, 32GB internal storage, WiFi 802.11ac, Bluetooth 4.2, 2x webcam, Touch ID, Lightning connector, iOS 10

This iPad is the ideal tablet and showcases all the wonders of a modern device, equipped with a large Retina display..

€423.15 excl.VAT €349.71
Buy
In stock > 5 pcs
Order Code: NL202s3s1
Apple Watch Series 2 Nike+ 42mm Cosmic Grey Aluminium with Black Volt Nike Sports Band
Smartwatch - 2x brighter OLED Retina with Force Touch, Ion-X glass, aluminium case with ceramic back, Digital Crown, heart rate sensor, WiFi, GPS, Bluetooth 4.0, water resistant at up to 50m, up to 18 hours of battery life, watchOS 3 - compatible with the iPhone 5 or higher and with iOS 10 or higher

The Apple Watch has been around since 2014. Now the much anticipated new generation has arrived and based on the initial feedback, it appears to have taken a step in the right direction. While the outstanding, exterior design of the first generation remains essentially the same, this is not the case at all for the watch's interior...

Apple Watch Series 2 Nike+ 42mm Cosmic Grey Aluminium with Black Volt Nike Sports Band - Smartwatch
-21%
-21% €437.75
€346.14 excl.VAT €286.07
Buy
In stock > 5 pcs
Order Code: JA056j4j
iPhone 7 128GB Black
Mobile Phone - 4.7" Retina 1334x750 with 3D-Touch, Apple A10 Fusion Quad Core 64bit processor, 128GB internal memory, 12Mpx F/1.8 + 7Mpx F/2.2 camera, optical stabilization, GPS, WiFi, Bluetooth, NFC, 3G/LTE, Lightning, fingerprint reader, water and dust resistant (IP67), Nano SIM, iOS 10

iPhone 7 dramatically improves the most important aspects of the iPhone experience. It introduces advanced new camera systems ...

iPhone 7 128GB Black - Mobile Phone
-14%
-14% €868.74
€750.42 excl.VAT €620.18
Buy
In stock > 5 pcs
Order Code: RI020b1
Apple USB-C Digital AV Multiport Adapter
Port Replicator - for MacBook with USB-C port, HDMI, USB 3.1 Type-C

With this port replicator, you can easily connect an external display to your MacBook. Connect it via the USB-C port to extend your MacBook connectivity with the availability of a digital...

€88.17 excl.VAT €72.87
Buy
In stock > 5 pcs
Order Code: TL273x
Apple 12W USB Power Adapter
Charger

This AC adapter serves to quickly and effectively charge compatible Apple devices from a wall power outlet. You can keep it as a backup charger for home...

€22.29 excl.VAT €18.42
Buy
In stock > 10 pcs
Order Code: NL209b2
EarPods with Lightning Connector
Headphones with Mic - with Lightning connector

The Apple EarPods earphones have been designed with the emphasis on minimising sound loss and maximising audio output. They produce incredibly good sound...

€34.62 excl.VAT €28.61
Buy
In stock > 5 pcs
Order Code: JA934i
iPhone 7 Leather Case Black
Mobile Phone Case - leather

Genuine accessories for your new mobile phone. Enjoy quality Apple brand. Dopřejte nejlepšímu telefonu na světě tu nejlepší péči na...

€49.67 excl.VAT €41.05
Buy
In stock > 5 pcs
Order Code: RI070a2e
Apple iPhone SE Black
Mobile Phone Case - leather, for iPhone SE, 5, 5S

Treat your great phone the best care in the world. Branded luxury leather case presents itself as a reliable protector and practical accessory....

€45.82 excl.VAT €37.87
Buy
In stock > 5 pcs
Order Code: RI052d
Smart Cover iPad 2017 Midnight Blue
Protective Case - Blue, for iPad 2017 and iPad Air 2
The Smart Cover is a stylish and durable accessory for your iPad. Smart Cover is lightweight but durable. Protects your iPad screen without...

€45.82 excl.VAT €37.87
Buy
In stock 4 pcs
Order Code: NL209w5j
Apple iPhone 6s Case Midnight Blue
Mobile Phone Case - silicone

The best phone in the world deserves the best care possible. The genuine Apple iPhone 6s Case is both a reliable protector and a practical...

€38.47 excl.VAT €31.79
Buy
In stock 1 pcs
Order Code: RI050a6j
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Apple

Apple

Apple, Inc. (then called  Apple Computer) was founded on 1 April 1976 in Cupertino, USA, by Steve Jobs, Steve Wozniak and Ron Wayne. Jobs and Wozniak were classmates in high school and later studied at the same university. They both left after one semester in order to pursue careers in the IT industry. Jobs joined Atari, and Wozniak went to Hewlett Packard. But the turning point came in 1975. Wozniak, who regularly attended meetings at a computer hobbyist club, was inspired by early models such as the Altair 8800 and decided to build a computer at home.

The founding of Apple Computer

Shortly after, Wozniak, along with Steve Jobs and Ron Wayne, decided to establish a company to manufacture and sell home computers. Twelve days after founding Apple Computer, Wayne left the company after disagreeing with the direction it was taking and sold his shares to the other two partners for $800.

The first Apple computer

Apple Computer soon launched its first product – the wooden Apple I computer. In 1977, it was replaced by a new model, the Apple II, which featured a plastic body and a revolutionary colour monitor. In 1980, Apple Computer entered the stock market, and its shares rose by 32% on the first day!

Fight with IBM

The company experienced problems in 1981, when the first IBM PC hit the market and topped sales charts. Jobs's team responded by launching the Apple Lisa, the first computer with a graphical user interface; but due to the exorbitant price ($ 10,000), it had little success. On the contrary, the first Macintosh, released in 1984, was a phenomenal success. Interestingly, the first television advertisement for the Macintosh was shot by Ridley Scott.

Steve and Woz leave Apple

Apple soon experienced more problems. Wozniak left the company following disagreements with one of the directors, and Jobs left to found his own company, NeXT Computer. Ten years later, however, Jobs returned to Apple as CEO.

The iProduct era – iMac, iPod, iPad, iPhone, Apple Watch

Jobs set about making Apple a worldwide success. In 1998, he introduced the first iMac running Mac OS X. The next milestone was the first iPod, launched in 2001, and the iTunes media player and library. Apple went on to dominate the market of personal music players. The company's name was shortened to Apple, Inc., and in 2007 the Apple iPhone and iPad hit the stores. These iconic products changed the electronics landscape forever and became the best selling products in their categories. More recently, Apple has launched the Apple Watch and the iPad Pro.

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