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24 Years
15 Million Orders
Over 50,000
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History & Present


Established more than two decades ago, first trading as Alzasoft back in 1994. It became a market leader in 2008 and has received several prestigious awards over the years in recognition of the quality service it offers to millions of customers.

Alza is now a purely Czech joint stock company, with its tax domicile also in the Czech Republic. It is owned by a group of investors through a holding company L.S. Investments Limited.

Annual Turnover of Alza in Millions of Euro

Annual Turnover of Alza in Millions of Euro
*non-audited turnover. Figures exclude VAT.

Alza Timeline

  • 2017 Launch of electromobility and payments in BTC
    • For 2017, we served over 2.9 million unique customers
    • The daily turnover of Black Friday for the first time in the history of the company exceeded 200 million crowns
    • The first outlet out of the Czech Republic and Slovakia opened in Budapest
    • More than 7.9 million orders were handled - almost 30% of them came from mobile devices
    • Online sales of electric vehicles (Tesla, BMW i3 or StreetScooter)
    • Alza began to deliver the goods with the first electrodes
    • New Regional Headquarters in Ostrava opened
    • The first store in Austria and the Showroom opened in Hungary
    • A total of 49 outlets and 78 AlzaBoxs are available to customers across all countries
    • Over 1.2 million customer requests - 600 thousand calls and almost 600 thousand written requests - were handled
    • Bitcoin payment was initiated
    • Alza covered the subject of E-commerce at the Prague University of Economics
    • The company has over 1,500 employees
    • Seven e-shop segments have exceeded an annual turnover of one billion
    • In Prague, a unique Smart Home exhibition and a professional photo-video studio were created for free
    • Alza is launching the revolutionary Třetinka service
    • New interactive IVR was pronounced by Bohdan Tůma
    • More than 40 nonprofit organizations have been supported. 
  • 2016A year of innovation and records
    • Day sales record broken – on 19th December, customers bought more than €7.4 million worth of goods
    • Sales of over €37 million in a single week – the historical record is broken mid-December
    • Opening of our first store outside the Czech Republic and Slovakia, in Budapest
    • The third edition of Alza Awards, with SONY PlayStation VR winning Product of the Year 2016
    • Extending upgrade programs to other top smartphones, laptops and computers
    • New city-centre showroom in Bratislava, bringing the total number of stores to 51
    • Helló, Alzak vagyok! launched for Hungarian customers
    • The second wave of Alza Venture investments, with approx. €7.4 million for start-ups
    • New affiliate program for partners introduced
    • New and improved delivery service in the UK, Germany and Hungary
    • Improved warranty claims service in the UK – reverse logistics centre in Hounslow, Middlesex allows claims to be resolved faster
  • 2015 Innovation in logistics, sales and delivery network
    • Record turnover of €529 million (without VAT)
    • Full takeover of Publero
    • Opening of the first Apple Store in Slovakia
    • Regular Cyber ​​Monday discounts introduced
    • The most successful Black Friday in our history
    • Alza Premium membership club established
    • The second edition of Alza Awards
    • Network of self-service Alza Boxes extended throughout the Czech Republic
    • New Sport product category introduced
    • Brand new distribution centre in Senec, Slovakia
    • Launched AlzaVenture, a program supporting start-ups
    • Alza Boxes located in KFC and Burger King fast food outlets
    • New MAXI drugstore product category introduced
    • Alza TechZone opens for gaming fans and hi-tech enthusiasts
    • The second Alza "Summer Christmas" event
    • Winner of the Most Trusted Brand award among e-shops
    • Second place in the Retailer of the Year award for Central and Eastern Europe
  • 2014Development of customer service and responsible business
    • Alza's 20th birthday and the first annual Alza Flying Objects Awards
    • 45 branches maintained in the Czech Republic and Slovakia, 3 new showrooms opened
    • Absolute victory in the Shop of the Year 2014 Awards – Price/Quality Award
    • Best E-commerce Applications Award 2014 (Czech Republic)
    • Expansion to 26 countries throughout Europe
    • Opening of the first Apple Store in Central and Eastern Europe
    • Exciting technological innovations available to try in our showroom, namely Google Glass and Oculus Rift
    • Strengthens position in electronic media with majority stake in Publero and extension of Alza Media offerings of periodicals and eBooks
    • We continue to be a member of the ALL STARS – the Top Ten most admired companies in the Czech Republic
    • Offers the new AlzaExpress – a fast delivery service using a fleet of the company's own vehicles
    • Alza Credit launch – the fastest and most secure way to shop on Alza
    • Victory in the MasterCard Internet Marketer of the year 2013 in the Czech Republic, and victory in the first edition of the same competition in the Slovakia
    • Continuing development of social responsibility and community NGO projects
  • 2013Continuous innovation and €349.89 million turnover

    Records were broken once again during 2013. Over 3 million orders were processed, and a turnover in excess of €349 million was achieved. We were evaluated by more than 300 advertising and marketing experts as the most promising Czech brand. We share second place in the official ranking of the most successful Czech brands.

    The whole year was marked by innovation, leading to increased customer satisfaction:

    • Investment of more than €2 million in the expansion of logistics technology in a central warehouse
    • Same day delivery service introduced throughout the Czech Republic on all orders placed by 11:00
    • Expanded the branch network, including the addition of the company's 40th branch
    • Continued branch expansion in Slovakia, and doubled warehouse space in Bratislava
    • Launch of "Alza coins" - a customer reward system
    • Modern QR codes and new payment options introduced, including the globally popular PayPal
    • A new online computer repair service developed to help customers from the comfort of their own home
    • Expanded the range of electronic and audio books to over 7000 titles
    • Continual improvements to the Alza mobile app for both Android and iOS
  • 2012Over €304 million turnover

    Ranking among the most successful years to date, with a turnover of €304.5 million. We fulfilled over 2.5 million orders, sold more than 250,000 notebooks, PCs and tablets, and officially launched the revolutionary AlzaDrive service, which allows customers to shop without leaving their vehicles.

    Sales continued to grow in traditional IT commodities, along with massive interest in televisions, electronics and toys. Further awards were won, including Shop of the Year, "Křišťálová Lupa" and MasterCard Merchant.

    Thanks to superb cooperation with suppliers, it was possible to offer our customers a richer selection of tablets, ultrabooks, electronic readers and smart TVs. We also launched a range of highly anticipated products, including Samsung Galaxy SIII, Windows 8, Diablo 3 game, and Apple iPad Mini.

    • 33 branches open and running
    • Expansion and modernization of Flagship showroom in Prague 7 - Holešovice
    • Intiation of unique AlzaDrive service
    • Winner of Shop of the Year 2012, Křišťálová Lupa 2012, and Mastercard Retailer of the year 2012 awards
    • Annual sales grow by 13.5% to €305 million
    • Over 2.5 million orders processed
  • 201112 months, 12 new branches

    Further expansion of the branch network in both the Czech Republic and Slovakia, the biggest achievement of the year being in Slovakia with the opening of brand new headquarters (1,100m) in Bratislava.

    We expanded our product range, offering a number of new home electronics and large household appliances, such as refrigerators, washing machines and dryers. Orders for the year increased by 31% to 2.4 million, with sales growth increasing by 21% to €274.34 million, and the title of Shop of the Year in the category "Price Quality - Department Stores" was won.

    • Opening of 6 Czech and 6 Slovak branches
    • Winner of the Shop of the Year Award in the Quality category
    • Annual orders increase 31% to 2.4 million orders
    • Annual sales grow 21% to €274 million
  • 2010New logistics warehouse in Prague

    In Autumn 2010, we significantly expanded our warehouse space and logistics centre in Prague. Over the course of the year, we expanded our network of branches to include the cities of Jihlava, Zlín, Karlovy Vary, Ústí nad Labem, Olomouc, Liberec and České Budějovice, in addition to more branches in Prague, giving us an outlet in every regional capital.

    • Construction of logistics warehouse in Prague
    • Winner of HP Partner of the Year for largest HP reseller
    • 2nd place in Internet businesses in Křišťálová Lupa awards
    • Annual orders increase by 61% to 1.9 million
    • Annual sales grow by 34% to €226 million
  • 2009Modern showroom and warehouse expansion

    The year was marked by the global financial crisis and recession, but in the first three months we sold over 1 billion CZK (~€40 million) worth of goods and strengthened our market position in electronics and computing technology. We also expanded our product catalogue, offering a greater variety of consumer electronics and toys.

    We began holding special events to promote environmentally friendly behavior and educate customers. One of the big successes was a recycling session for old computers and electronics, which brought thousands of people together to recycle old computers and TVs that would otherwise have ended up in a landfill.

    In response to huge customer demand, we moved to a new 5,160 m2 warehouse and offices in Prague. We also opened two new branches in Prague, along with locations in Hradec Králové, Pilsen, and Ostrava.

    By the end of the year, we had 270 employees, 30,000 products on offer, and an average of 3 orders with a value of 4,421 CZK per minute.

    • Opening of modern showroom in Prague
    • Opening of 5 new branches 
    • Expansion to a 5,160 m2 warehouse
    • Winner of HP Partner of the Year for largest HP reseller
    • 1.4 million orders
    • €160.5 million turnover
    • 4 Million visits per month on our eShop
  • 2008Market leader and the Alien

    In May we rebranded, while also initiating in Slovakia and opening a new store in Brno. In the Czech Republic, the number of employees exceeded 200 for the first time.

    We also began experimenting with new advertising formats and media with our mascot, the Alza alien (nicknamed Alzak by our customers). In October, we held our first official press conference, where announced its business results and vision for the future. The year ended with €129.5 million in sales, a year-on-year increase of 40%.

    We won multiple awards, including the GE Money Multiservis Retailer of the year and HP Partner of the year, confirming us formally as the leader in the Czech notebook market.

    • Store opening in Brno
    • 200 employees
    • New mascot: "Alzak" the Alza alien 
    • New 5,160 m2 warehouse
    • Winner of HP Partner of the year
    • Turnover of €129.5 million
  • 2007Moving and Alza PayBox

    This year we responded to an increase in orders by relocating to new 300 m2 premises in Prague, while also increasing storage space to 500 m2. Our product catalogue expanded to 13,000 items, and in addition to electronic orders we also made it possible to order on new online terminals in our showroom.

    With the introduction of new Alza PayBoxes in the showroom, we were able to significantly speed up purchasing and pickup. We also automated the delivery of goods and extended working hours to 08:00-20:00, 7 days a week.

    We continued our philanthropic efforts this year as a partner in the One World Festival. We also expanded our marketing efforts with billboard, TV, radio, and magazine campaigns.

    • New premises in Prague
    • Over 13,000 products in the catalogue
    • Debut of Alza Paybox payment machines
    • Extension of opening hours
    • 130 employees
    • Turnover increases to €82.78 million
  • 2006From Alzasoft to

    The number of employees increased to 80 as daily orders moved into the thousands and our product catalogue surpassed 10,000 items. We introduced monthly payment plans, as well as streamlining our warehouse logistics and using fully electronic records to significantly shorten delivery times.

    The major change this year was the rebranding from our original name, Alzasoft, to simply Alza. We also launched a new version of the eShop in several languages with many additional features.

    We worked with the charities People in Need and Hands for Help to equip a field hospital in Pakistan.

    • 80 employees
    • Over 10,000 products in the catalogue
    • Turnover of €56.6 million
    • Rebranding to
    • New eShop launches
  • 2005Growth of new services and charitable involvement

    This year was marked by further improvement and expansion of our services and growth in our sales. We added options for customers: payment by card, the option to purchase gift certificates, and even IT services such as data recovery.

    We started cooperating with People in Need, as well as various foundations and orphanages. Our contributions to good causes totalled nearly 1 million CZK.

    • Turnover exceeds 1 billion CZK (~€40 million)
    • New services
    • Charitable involvement
  • 2004Joint-stock company and Slovakia

    From January 1st, Alza became a joint-stock company. We began a significant internal reorganization aimed at realizing absolute customer satisfaction. A professional approach to dealing with customers in all departments of the company became our first priority.

    We started allowing customers to register warranty claims via the website and expanded our operations to Slovakia. We added a new delivery company, which allowed dramatically cheaper and better quality services. Compared with the previous year, we nearly doubled our turnover.

    • Transition to joint-stock company
    • Expansion to Slovakia
    • Growth of warehouse to 1,600 m2
  • 2003Stabilization after the disaster

    After the disastrous floods of 2002, we reworked a lot of our internal processes, including warehouse logistics and the website. Turnover was nearly half a billion CZK.

    • Stabilization after the floods in Prague
  • 2002A new shop and the infamous floods

    Our upgraded version of the eShop was upended by the devastating floods of August 2002. Thanks to the enormous commitment of our staff, we were able to resume sales 4 days after the floods. Customers took the limitations in their stride, and we managed to get the site running again using our own electricity generators and the mobile network.

    Christmas was again marked by a huge influx of customers. The site was improved to show a variety of useful data such as product availability, delivery date, compatibility, and order tracking.

  • 2001Improving services and features

    The year was marked by a growth in sales, more employees, and new features on the eShop

  • 2000First eShop launched

    The first version of our eShop was introduced to the public, and we moved to new retail premises in Prague. Another wave of new customers was gained during this year, along with a welcomed increase in custom from professionals, hardware experts and companies.

  • 1999Most visited website

    The company continued to grow, as did our range of products and warehouse stock. A new service was introduced which guaranteed the delivery of goods within 24 hours throughout the Czech Republic. These steps successfully introduced new customers from outside the Prague area. Compared with the previous year, the average monthly turnover tripled. Although still relatively young, our website,, featured in the top five most visited IT sites on the Czech Internet. The website offered value and prices to rival its competitors. This year also saw the start of a dealer channel service.

  • 1998First store opens in Prague

    A wave of new customers discovered us when we opened our first brick and mortar store in Prague. It focused on students, customers with IT knowledge, and those who appreciated the availability and attractive pricing of computer components.

    Adopting a personal and flexible customer approach, we witnessed a rapid increase in turnover by the latter part of the year.

  • 1997Products in stock

    We introduced new advertising materials featuring items for sale that were in stock and ready for collection. This was a revolutionary step which generated interest and a welcome increase in custom.

  • 1995 - 96Alzasoft for students

    Alzasoft became a popular choice for students, with customers being introduced to us via advertising campaigns targeting student residences and educational establishments throughout the country.

  • 1994Established

    The history of the company dates back to the 29th of November 1994, when Mr Aleš Zavoral officially announced the company's arrival on the young Czech IT market after receiving his business license.

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